Digital Marketing + Graphic Design

Digital Marketing Course at uniYAT Practical Institute (UPI)

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Course Overview

The Digital Marketing course provides students with comprehensive knowledge and hands-on skills in online marketing strategies and tools. The course covers essential topics such as SEO, social media marketing, content creation, email marketing, Google Ads, analytics, and more. Students will engage in 10% theoretical lectures, 80% hands-on practicals, and 10% real-world projects, ensuring they are job-ready for the fast-paced digital world.

uniYAT Practical Institute (UPI) is Ghana’s leading institution offering 85% practical hands-on training, empowering students with real industry skills and confidence.

Career Opportunities

Upon completion, graduates can pursue roles such as:

• Digital Marketing Specialist – Plan, execute, and optimize online marketing campaigns.
• SEO/SEM Expert – Improve website visibility and rankings through search engine strategies.
• Social Media Manager – Manage and grow social media presence across platforms.
• Content Strategist – Create compelling and targeted content to attract and retain customers.
• Email Marketing Manager – Design and execute email campaigns to engage audiences.
• PPC Specialist – Plan and manage pay-per-click advertising (Google Ads, Facebook Ads).
• Marketing Analyst – Use data to evaluate marketing performance and inform strategies.
• Digital Marketing Designer – Designs visuals for digital ads and campaigns.
• Social Media Content Creator – Creates engaging content for social platforms.
• Content Strategist & Designer – Plans and designs content for marketing goals.
• Multimedia Marketing Specialist – Produces video, audio, and visuals for campaigns.
• Creative Digital Advertiser – Crafts eye-catching digital ads to drive engagement.
• Graphic Designer for Digital Platforms – Designs graphics for online use.
• Brand & Visual Identity Manager – Develops and maintains consistent brand visual
• Affiliate Marketing Manager – Manage partnerships and promotions to drive revenue.
• E-commerce Manager – Oversee online sales strategies and platform optimization.
• Digital Marketing Consultant – Advise businesses on digital strategies and execution.
• Influencer Marketing Manager – Collaborate with influencers to boost brand reach.
• Brand Manager (Digital) – Maintain and promote a consistent digital brand identity.
• Web Analytics Expert – Analyze user data and performance metrics to improve campaigns.
• Marketing Automation Specialist – Utilize tools for lead nurturing and CRM automation.

What You Will Earn

Competitive starting salary: GHS 40,000 to GHS 65,000+ per year

What You Will Learn

Modules under Digital Marketing include:

• Fundamentals of Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Google Ads & Paid Advertising (PPC)
• Content Marketing Strategies
• Email Marketing and Automation
• Influencer & Affiliate Marketing
• Digital Marketing Analytics
• Mobile Marketing & App Promotion
• Marketing Strategy & Campaign Planning
• E-Commerce & Website Optimization
• Branding in the Digital Age

Core Curriculum Competencies

Students will be able to:

• Communicate effectively in digital platforms.
• Analyze and solve marketing challenges using digital tools.
• Collaborate in diverse, tech-driven environments.
• Apply professional ethics in online communication and branding.
• Use data and analytics for decision-making.
• Leverage modern marketing technologies.
• Apply creative thinking to real-world digital problems.

Internships

All students are required to complete a one-month internship, providing valuable industry exposure and practical experience.

Duration

This course runs for one year, divided into three levels (4 months each):

Class Sessions

Fees

Local Students

• Registration: GHS 100 (one-time)
• Admission: GHS 395 (one-time)
• Tuition: GHS 4850 (per level or semester)

Foreign Students

• Registration: Free
• Admission: USD 100 (one-time)
• Tuition: USD 630 (per level or semester)

Hostel Accommodation

• Hostel facility available (fees paid separately)
• All students must obey hostel rules and regulations

Course Materials

All materials will be provided during lessons or via online platforms. A personal laptop is required for full participation.

General Admission Requirements

• Passion for marketing, creativity, and communication
• Willingness to work in dynamic and tech-driven environments
• No prior marketing experience is needed (training provided)
• Focused, motivated, and open to learning

Detailed Course Outline

Level 1: Digital Foundations & Content Marketing

• Introduction to Digital Marketing
• Basics of Branding and Visual Identity
• Introduction to Graphic Design Tools (Canva, Adobe Photoshop)
• Principles of Design: Color Theory, Typography, Layout
• Creating Social Media Graphics
• Designing for Digital Ads (Banners, Carousels, Stories)
• Logo Design & Brand Kits
• Video Marketing & Editing (Intro to Premiere Pro or CapCut)
• Web and Mobile Ad Design (Responsive Media)
• Website & Blog Creation
• SEO Basics & On-Page Optimization
• Introduction to Content Strategy
• Copywriting for Online Platforms
• Email Marketing Tools & Campaigns

Level 2: Social Media, PPC & Analytics

• Facebook, Instagram, LinkedIn Marketing
• Video Marketing & YouTube Ads
• Paid Advertising: Google Ads & Facebook Ads
• Web Analytics using Google Analytics
• Campaign Tracking & A/B Testing
• Advanced Social Media Content Design & Scheduling
• Marketing Automation Platforms

Level 3: Strategy, E-Commerce Real World Project

• Integrated Digital Campaign Planning
• E-commerce Marketing & Store Setup
• Affiliate and Influencer Campaigns
• Mobile Marketing Strategies
• Project: Real-world digital campaign
• Career Readiness & Portfolio Development

Click to Apply and become a certified Digital Marketing professional with real-world skills!

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